Yes, direct admission is possible for BBA in most private colleges in Jaipur without any entrance exam. Admission is primarily merit-based, meaning your 10+2 marks determine your eligibility. Colleges like IPS COLLEGE JAIPUR and many University of Rajasthan-affiliated institutes admit students directly based on their board exam scores. However, some universities like Jaipur National University (JNU) may require candidates to appear for the JEST (Joint Entrance Screening Test) conducted by the university. Always check the specific admission process of each college.