Reliance to bring back US fashion brand Gap to India

Reliance to bring back US fashion brand Gap to India

Gap logo is seen on the shopping bag in Milan, Italy on October 6, 2021. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

Reliance Retail on Wednesday announced its long-term relationship with Gap and plans to bring back the iconic American fashion brand to India.

"Through a long-term franchise agreement, Reliance Retail has become the official retailer for Gap across all channels in India," the two said in a joint statement.

Earlier, Gap had a franchise business relationship with Arvind Fashions, a company from the Lalbhai Group. It was mutually terminated in September 2020 amid Covid.

Founded in San Francisco in 1969, Gap is considered an authority on modern American style. It continues to build on its heritage grounded in denim.

Reliance Retail CEO, fashion & lifestyle, Akhilesh Prasad said, "We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers”.

Adrienne Gernand, MD, international global licensing and wholesale at Gap Inc, said, "Partnering with regional experts like Reliance Retail in India allows us to deliver our relevant, purpose-driven brand to customers around the globe."

 

 

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